How to Drive Repeat Visitors
When you have a website online it is
important for you to try and get new visitors to your site,
but it's also important to take care of the visitors that
you actually already have. This is because you will want your
existing visitors to keep returning to your site again and
again.
There are many ways that you can do this. Some of these include
the following:
1. Updating your Website content continuously
This is an important factor to consider if you want your visitors
to keep returning to your site. This is because if you keep
on updating your sites content, then every time your visitors
come back to your site they will see something new every time,
which should then interest them even further. If you don't
update your content on a regular basis, then your visitors
will end up getting bored of your site and will then go elsewhere.
2. Making your site more sticky
Giving your site more stickiness will make it more addictive
to your sites visitors, which will in return make them want
to come back to your site.
This can be done by many different
approaches. For example, you can add games to your site like
http://www.simplysearch4it.com/games/gamdir.html
You can even give free things away
on your site. For example, you can give away free coupons,
free scripts, free web hosting, etc. You can even offer your
visitors free re-printable articles so that they can add them
to their own site like http://www.simplysearch4it.com/article/articledir.html
3. Checking your site for broken links
This is very important when having a site. If your site does
not function properly, then your visitors will not even bother
with it. One of the most annoying things when visiting a site
is when it has continuous broken links.
If you find it hard to manually check your site for broken
links, then a good piece of free software to use would be
the REL Link Checker Lite, which can be downloaded from http://www.relsoftware.com/
4. Getting other people's opinions
When having a site, other than your own thoughts, it is also
a good idea to get other people's opinions. For example, the
colours of your site, what parts people like on your site
the most, what parts people dislike the most, etc. Getting
opinions from your visitors like this will help you to find
out what most people dislikes about your site, which means
you can then improve these parts, making it better for your
visitors in return.
About the author:
Jonathan White has been doing marketing, advertising and promotion
on the Web for over three years now and is the Webmaster of
http://www.simplysearch4it.com
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