How to Drive Repeat Visitors

When you have a website online it is important for you to try and get new visitors to your site, but it's also important to take care of the visitors that you actually already have. This is because you will want your existing visitors to keep returning to your site again and again.

There are many ways that you can do this. Some of these include the following:

1. Updating your Website content continuously
This is an important factor to consider if you want your visitors to keep returning to your site. This is because if you keep on updating your sites content, then every time your visitors come back to your site they will see something new every time, which should then interest them even further. If you don't update your content on a regular basis, then your visitors will end up getting bored of your site and will then go elsewhere.

2. Making your site more sticky
Giving your site more stickiness will make it more addictive to your sites visitors, which will in return make them want to come back to your site.

This can be done by many different approaches. For example, you can add games to your site like http://www.simplysearch4it.com/games/gamdir.html

You can even give free things away on your site. For example, you can give away free coupons, free scripts, free web hosting, etc. You can even offer your visitors free re-printable articles so that they can add them to their own site like http://www.simplysearch4it.com/article/articledir.html

3. Checking your site for broken links
This is very important when having a site. If your site does not function properly, then your visitors will not even bother with it. One of the most annoying things when visiting a site is when it has continuous broken links.
If you find it hard to manually check your site for broken links, then a good piece of free software to use would be the REL Link Checker Lite, which can be downloaded from http://www.relsoftware.com/

4. Getting other people's opinions
When having a site, other than your own thoughts, it is also a good idea to get other people's opinions. For example, the colours of your site, what parts people like on your site the most, what parts people dislike the most, etc. Getting opinions from your visitors like this will help you to find out what most people dislikes about your site, which means you can then improve these parts, making it better for your visitors in return.

About the author:
Jonathan White has been doing marketing, advertising and promotion on the Web for over three years now and is the Webmaster of http://www.simplysearch4it.com